Apple’s design language is intentionally immersive and unified. That’s great for the user—but tough for brands that want to maintain a distinct identity. Your app might now live in an ecosystem that feels more like Apple and less like you.

...The challenge becomes: do you integrate your brand into Liquid Glass—or integrate Liquid Glass into your brand?

The evergreen question. If you’re a brand, might be worth taking a pause and asking: maybe it’s not about us?