Why I Stopped “Creating Content”
refactoringenglish.com
Michael Lynch:
The first time I saw Michelangelo’s David in person, I wept. Never in my life have I witnessed a more beautiful piece of content […]
My awe only grew when I noticed the museum gift shop converting 60% of its traffic, numbers that would make any content creator salivate.
Does that verbiage resonate with your mindset?
When I describe website visitors as “readers,” it reminds me that these are real people who have literally billions of other things they could be reading that day, but they’re choosing to spend some of their limited time with me.
My modest suggestion is that you think about whether you chose your terms or if they were chosen for you.